7 Signs You Need a New Employee Advocacy Vendor
Reading Time: 5 minutes There’s nothing more important than customer loyalty in an economic downturn. And one of the best ways to stimulate customer loyalty is employee advocacy. When your customers hear from your employee ambassadors, they’ll be more likely to trust you. Unfortunately, some employee advocacy vendors can…
Marketing Tool Stack Used by Smart Small Businesses
Reading Time: 14 minutes Taking the first few steps to start a small online business is surprisingly simple. You need about an hour to get your website up and running, showing your products and services to the entire world. At that point, you feel empowered and ready for some…
4 Reputational Marketing Strategies for your Social Team
Reading Time: 6 minutes Social media and general marketing can often be categorized as separate entities, but they actually work in tandem far more often than people think. Social media, in particular, has become an increasingly influential force in branding and content marketing efforts. With over 500 million social…
7 Keys to Your Social Media Business Longevity
Reading Time: 4 minutes Leveraging social media business is a must. Everyone knows that. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers…
What to do if you don’t own company social media handle?
Reading Time: 3 minutes You are launching your business and settled on the perfect name that epitomizes your brand. After purchasing your domain, you go to claim your social media handles only to realize…they are taken. What do you do? Do you scrap your name and start over? Do…
7 Social Media Strategies for Your Regional Conference
Reading Time: 7 minutes Social media strategy for your regional conference There are tens of thousands of conferences that happen across the world. When one thinks of a regional conference, they think of something akin to Microsoft’s big-budget spectacles: Thousands of people, dozens of high tech workshops, and innovations…
How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
Reading Time: 7 minutes Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following. Native video works differently on each of the four main social networks:…
The World’s Simplest Social Media Management Strategy for Churches
Reading Time: 4 minutes You have to go where your congregation already is and in 2019, that’s definitely social media. However, social media doesn’t have to be complicated at all! With a great, simple social media management tool, you can be successful. In this article, we’re going to show…
B2B Social Media Strategy Template
Reading Time: 9 minutes Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Content…
The No B.S. Guide to Growing Your Facebook Reach Organically in 2019
Reading Time: 5 minutes Psst – I’m going to let you in on a little secret. Facebook marketing isn’t dead. Gasp. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user…