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Expert Panel – Daniel Knowlton, Maria Johnsen and Edward Leake There’s a lot of buzz around social media campaigns, how to create successful ones and what drives them to be successful. In this series of expert interviews, see the experts delineate the concept. To explore social media campaigns I asked three top social media experts..

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Expert Panel: Josh Druck, Gary C. Bizzo, and Jason Falls Inspired by the term “curator”, typically used in reference to managers of galleries and museums, “content curation” is the act of tactfully collecting and sharing relevant pieces of content related to a niche area or discipline. In 2008, Mark Zuckerberg said that content shared digitally..

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Expert Panel: Colleen Jones, Michael Solomon & Mike Glover If you were to trace its history, you’d perhaps go back to more than a hundred years ago when Cyrus Hall McCormick developed a few elementary strategies that we would now call inbound marketing. Over the last decade, these strategies have since evolved greatly and have..