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Author :All posts by DrumUp
In the first six months of 2014, Twitter has rolled out a new web profile and introduced a mute feature. Now, the popular micro-blogging service has empowered advertisers to measure engagement with an enhanced dashboard. The new functionality allows you to conduct a month-on-month comparison of impressions, link clicks, retweets and total engagements. You..
A latest study by ShareThis has put Twitter and Pinterest on top of the list of the most mobile-centric social networks. Mobile devices account for three-quarters of all the content shared on these networks. On Facebook, mobile is responsible for half of all content sharing. The findings come on the back of a recent..
Facebook’s latest attempt to get into its users’ heads and glean behavioral patterns seems to have backfired. The social networking giant’s week-long secret psychological experiment has made headlines after its appearance in The Proceedings of the National Academy of Science (PNAS). It’s raised concerns over the extent to which Facebook ignored the universally-accepted ‘informed consent’..
Twitter has snapped up SnappyTV, a cloud-based live-video platform that allows users to edit and share videos from television broadcasts. The social network said that the acquisition will allow it to deliver the best video content into Twitter conversations from the television to digital media. SnappyTV’s decision to merge into Twitter was prompted by its..
Facebook will soon help you make informed purchase decisions with better targeted ads. To do this, it will capture clues from your web browsing history. So, if you’ve been researching smartphones on the web and mobile apps of late, Facebook will show you consumer electronics ads to aid your purchase decision. Yet again, as is..
If you were hoping for a way to block tweets that are of little or no use to you, Twitter’s new mute button will soon allow you to do just that. The button on twitter.com and Android and iPhone apps gives you the option to remove people from your timeline. You can choose to unmute..
A new research by Quantcast has revealed that 24 per cent of mobile referrals to leading news and entertainment sites come from Facebook. This is more than the combined mobile referrals from all other social media. Twitter is a distant second, at 7 per cent, while Pinterest – which currently boasts 70 million users –..
Twitter’s profile redesign is not extreme but it certainly allows you to do more with the look and feel of your page, while also enhancing user experience to a certain degree. If you are looking to optimize your Twitter page, here are three tips you should should get started on immediately. Say it with..
Every business wants to extract maximum benefit from the social web but it’s easier said than done. When you have multiple Twitter accounts to manage while keeping track of your Facebook, LinkedIn, Pinterest and Google Plus pages, there’s often a mismatch between expectations and actual results. We brainstormed over the most challenging aspects of social..