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Social media marketing can be a powerful tool in the hands of a marketer. But it requires special skill, experience and persistent effort. Investing effort in learning more about it and hearing from the experts can give you a competitive advantage – it is with this motivation that we have put together the ultimate list of..

Top Social Media Stories of May   Hi there! We are back and we have brought along your monthly social media fix with us in the fourth edition of DrumUp’s monthly social media digest. This month of May, Twitter has been on a roll with updates and announcements one after the other. From acquiring a..

Posted in : Monthly Social Media Trends on

Top Social Media Stories of April   Hi there! We are back with the third edition of the DrumUp monthly social media digest. Twitter ruffled quite a few feathers this month announcing the opening up of DMs to all, and Facebook updated its Newsfeed algorithm again! That’s not all – a lot many other new..

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Twitter is a great place to reach out to potential customers and build a huge following. But, being a microblogging platform, you will need more than just words to use it for marketing. Here are 10 tips that will help you: Tell your story through your Twitter profile: Your Twitter profile lets the world know..

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Posting for increased engagement on Facebook requires, in addition to posting at the right times, posting the right kind of content. Most businesses at the onset find the question of what to post on Facebook quite daunting. Here are some tips to help you with the dilemma: Industry related news, tips and trivia: These are..

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Considering the fact that of all the online adults, 71% use Facebook and over half use at least two social media sites (Pew Research), it is a no-brainer that such sites are excellent channels for small business marketing. Here are some fundamental principles and considerations for building a social media campaign to help your business..

Posted in : SMM, Social Media Marketing Resources on

With so much being written and said about social media, its impact and marketing potential, it’s useful to know the experts and thought leaders. To this end, we put together a list of social media marketing experts and influencers, their Twitter handles, and a little about them and their interests. Hope you find the resource helpful –..

Posted in : Monthly Social Media Trends on

Top Social Media Stories of March   Hi there! It’s time for DrumUp’s second edition of the monthly social media digest. With Twitter and Facebook rolling out a bunch of changes and features, the month of March has been quite eventful. At DrumUp too, we’ve been working hard at rolling out cool new features and..

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With 288 million active users every month, Twitter is an excellent marketing platform for businesses. Your business’ presence and activity on Twitter holds a lot of potential. Here are a few tips to help you craft a successful Twitter marketing campaign: Share relevant content: The key to creating an effective content strategy lies in understanding..

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As of September 2014, Facebook is the most popular social media site with 71% of all online adult users being active on the social media platform. As such, it is a great platform for your business to reach out to people and a business page is a great marketing tool. Below are 10 tips for..