Are You Keeping Up With Social Media Trends?
Reading Time: 3 minutes Social media is one of the fastest growing industries in the technology sector. Major players in this space are led by savvy creatives who aren’t afraid to experiment, pioneer and keep up with the ever-changing pace of technology. For social media marketers, the evolution of…
Social Media Automation is Needed But Are You Doing It Right?
Reading Time: 4 minutes One of the golden rules of social media success is to share content consistently to keep fans and followers interested in your brand. If you have a finger on the pulse of their needs, challenges and preferences, you can pick content ideas more thoughtfully. Once…
What Super Fans Can Do for Your Business
Reading Time: 5 minutes While most commonly associated with sports, Super fans come in all shapes and sizes with interests that are just as varied. They are the ones who queue up for hours to be the first ones to see a new movie, buy a new iPhone or…
What You Can Do About Click-less Social Media Posts
Reading Time: 3 minutes There is no silver bullet for attracting clicks and engagement on your social media pages. There are, however, a number of approaches that can help you appeal to your audience’s sensibilities, and persuade action from their side. 1. Use questions and polls to spark dialogue…
Why Social Media Advocacy is the New Black
Reading Time: 3 minutes When your employees or customers share your content on their personal social media accounts, they are advocating for your company. This word-of-mouth is a form of social proof, more convincing and impactful than if you were to share the same message on your business page/account….
Content Marketing Inspiration is All Around You
Reading Time: 3 minutes Is it possible to keep your content machine running like a weekly or monthly magazine providing coverage of important events and articles of topical interest to its audience? It just maybe if you have a few go-to places for content inspiration every time you hit…
The Ultimate List of LinkedIn Marketing Tools
Reading Time: 10 minutes Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a…
What is Missing From Your Facebook Page?
Reading Time: 4 minutes Do you look at your Facebook page with the sinking feeling that it isn’t engaging enough? Now is a good time to revitalize it and capture new fans, more comments, and drive more Facebook traffic to your website. Start by examining if your FB page…
11 Solid Ways to Drive Constant Traffic to Your Blog Posts
Reading Time: 3 minutes Once your blog is up, you have the big task of growing its readership. When facing off against incumbents with a loyal following and competing directly against new entrants, the sooner you plan your ‘blog traffic generation’ tactics, the better it is for your content-associated…
5 Awesome Small Businesses Built on Personal Brands
Reading Time: 6 minutes Very often small business owners overlook developing their own personal brand in favour of pouring all their time, talent and effort into getting their fledgling enterprise off the ground. While that may sound like a pretty reasonable and maybe even a good idea; it could…