Do Your Fans Like What They See? A Guide to Using Images on Facebook
Reading Time: 3 minutes Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know…
Twitter Marketing Tips: How to Tweet Right for Better Engagement
Reading Time: 4 minutes There is a direct relationship between the content you share on Twitter and the engagement it receives – the better your content, greater the engagement. However, with just 140 characters at your disposal, crafting a good tweet needs some thought and practice. Here are five…
11 Solid Tips for Effective Twitter Marketing from the Pros
Reading Time: 4 minutes Social media marketers often have a tough time catching their followers’ attention on Twitter because it’s such an extremely active platform. Every tweet is quickly washed out by a wave of other tweets. Yet some businesses are able to derive immense value out of their Twitter…
Social Media Marketing: The Super Power of Modern Real Estate Agents
Reading Time: 3 minutes Put on a cape with any costume, and you’ll look like Superman. Well, almost. Social Media is like that cape. It’s the one element in your marketing mix that has the potential to send your business sky-rocketing. Real estate agents meet a whole lot of…
7 Actionable Tips Based on Real-world Content Marketing Success Stories
Reading Time: 9 minutes With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing campaigns. Tip 1: Reach out to influencers on social media to amplify…
5 Compelling Zen Habits for a Better Life
Reading Time: 3 minutes The Zen way of life requires efforts that are quite contrary to how we’re generally tuned to work. The focus on the present and the emphasis on training the mind to attain this focus makes cultivating Zen habits more challenging than you’d expect it to…
5 Reasons to Schedule Your Tweets
Reading Time: 3 minutes One reason why Twitter is so popular is perhaps because there’s so much scope for you to get creative even with just 140 characters. The micro-blogging site registers about 135,000 new users each day allowing businesses to not just reach out to a large number…
Social Media Marketing Guide for Non-profit Organizations
Reading Time: 6 minutes A 2014 survey of 9000 small and medium non-profits by Hubspot revealed that almost all of them found social media to be valuable in their marketing efforts. With an opportunity to reach out to millions of people at a time, social media can be extremely…
Is It the Beginning of the End for Google+?
Reading Time: 2 minutes The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not. Google is slowly withdrawing G+ integration with its other products, and experts…
Social Media Automation Myths – Addressing the Elephant in the Room
Reading Time: 2 minutes Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell…