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Why Small Businesses Can’t Do Without Social Media Management Tools


If you are a small business that has decided to take the plunge in the social media sphere, you are probably wondering how you are going to generate content for your social media pages. The reason most businesses start slacking off in their social media strategies is the lack of time. Small business owners are often overwhelmed and find the task of generating content and posting it online very daunting. Social media management tools can help with just that, and can simplify the entire process giving you ample time to work on other aspects of your business. Here is why small business owners can no longer avoid incorporating a social media management tool in their strategy.

Time is money, and business owners know this all too well. Monitoring and tracking your social media accounts can be quite time-consuming, and at times you might find it difficult to keep your social media accounts up-to-date. A social media management tool in this case, can get your posts out at a specific time of the day, without the need for you to log-in to the account. Posts can be easily scheduled without having to fuss over the amount of time it would take to post content on different accounts. In order to choose the right tool, you will need to identify your business goals. Do you want a tool that will help improve your work flow, or are you in need of a tool that will perform brand monitoring and social listening. There are other social media analytics tools, and some that even carry out competitor monitoring. Once you figure out what your goal is, you can go for one that is right for your business.

With a social media management tool, you have centralized control over all your social media accounts, instead of having to sign in to multiple accounts to monitor their performance. Some tools out there allow you to schedule your posts, and publish them on multiple social media accounts. You can also respond to comments, and sort messages using brand keywords. Other tools are equipped with features that let you see conversations about your brand as well as competitor’s products. When choosing a social media management tool for your business, it is best to go with one that allows you to have control over multiple social media accounts at the same time.

Can you remember the last time you surfed the world wide web for interesting content that you can post to your social media account? For social media marketing strategies to really work, you need to have consistent content on your social media pages. But, it can be difficult to constantly be on the lookout for content that is relevant and engaging enough for your audience to be drawn to it. Social media management tools like DrumUp can discover content that is relevant to your business and will attract your target audience to your social media pages. It gives you ability to carry out a keyword-based search for content for maximum relevance.

Some social media management tools also offer users with the ability to analyze and track their accounts. You can gain an understanding about which time of the day is the most optimum time to post content, or about the type of content that is performing better than others. There are a few social media management tools with a heavy focus on analytics. These tools basically do all the thinking for you, by giving an exact idea of the effectiveness of your campaign. Getting an in-depth understanding of your social media pages will give you an idea on how you can get better mileage out of your social media pages.

As a small business owner, it is important to understand that social media is not just about logging into your account and posting an update anymore. Having multiple, active social media accounts can help expand your reach, and give your brand more exposure. Choose a social media management tool that works for you. These tools are great time-savers and can definitely give your social media marketing strategies that extra oomph!

Additional Reading: 21 Social Media Management Tips for Winning Social Media Managers

Image Credit: mkhmarketing via flickr