Twitter has announced the launch of its first mobile developer conference. Flight, as it is called, will be held in San Francisco’s Bill Graham Civic Auditorium on Oct 22. The microblogging service expects to make Flight an annual affair.
The now publicly traded company has never really reached out powerfully to developers, preferring to acquire third-party apps and clients, and operate them in-house aligned to its ad-revenue mindset. In recent times, it has also extended its own platform, whose impact has been felt on Twitpic, which after being the de facto standard for sharing photos on Twitter, has shut down following a trademark tiff with the company. Flight, in Twitter’s own words, marks ‘the next chapter’ for the company.
Twitter’s last developer conference Chirp was held back in 2010. The upcoming one will focus solely on mobile apps. It appears as if the company is trying to emulate Facebook’s strategy of opening up to developers to encourage the creation of apps that integrate with its platform.
Flight is aimed at helping developers build winning mobile apps on Twitter’s platform. The event will start with a keynote address by CEO Dick Costolo, followed by technical sessions and culminate in a happy hour where developers can interact with Twitter’s engineers. Flight is an invitation-only event, but interested developers can fill out an application for $140.
Twitter also announced the launch of a revamped developer site with content reorganized for easier navigation. Developers can log in to the site with their Twitter account to reclaim their old posts.