10 Mistakes with Every Content Marketing Strategy (+ How to Avoid Them)
Reading Time: 6 minutes Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day. But just because it’s popular and there…
5 Things No One Tells You About Employee Ambassadors
Reading Time: 4 minutes There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any…
The Ultimate Twitter Marketing Guide
Reading Time: 11 minutes Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a…
10 Unique Ways to Save Time on Social Media Management
Reading Time: 6 minutes Note: This post was first published on Sep 22, 2015 and has since been updated with additional information. Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming…
The Five Step Process to Skyrocket Your Social Engagement
Reading Time: 4 minutes For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a…
How to Market an Event on Social Media (Practical Advice from Experienced Professionals)
Reading Time: 12 minutes You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them…
The Ultimate Facebook Marketing Guide
Reading Time: 9 minutes Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even…
How to Get Your Twitter Followers to Notice You
Reading Time: 2 minutes Twitter is a useful social media platform for businesses, but most of them are unable to use the platform effectively. While having a social media presence is great, it is important that you are noticed by your followers. So how do you do that? Start…
LinkedIn: The Most Powerful Social Network You’re Not Using
Reading Time: 6 minutes Before I worked for my current agency, I did digital marketing for a B2B company that provided back-office services for recruiters placing contactors. If you have no idea what that means, don’t worry. Most people don’t. All you need to know is that they…
4 Scary Things That You Must Avoid on Social Media at All Costs
Reading Time: 4 minutes Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting…