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Tags : social media tips

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For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a part of your fans’ and followers’ lives – beyond the..

Posted in : Content Marketing, Social Media Tips on
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You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them to come? To understand the works of event marketing, I..

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Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even conduct marketing research. At 1.6 billion, Facebook has far more..

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Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could..

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Twitter is a useful social media platform for businesses, but most of them are unable to use the platform effectively. While having a social media presence is great, it is important that you are noticed by your followers. So how do you do that? Start with understanding Twitter To maximize the benefits of your Twitter..

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  Before I worked for my current agency, I did digital marketing for a B2B company that provided back-office services for recruiters placing contactors. If you have no idea what that means, don’t worry. Most people don’t. All you need to know is that they handled employment paperwork, benefits, employee issues, etc., for recruiters. Sexy,..

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Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting Excessively If every second tweet or Facebook post promotes your..

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It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways to create original content, interact with your followers and much..

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Web traffic is widely believed to be a vanity metric, but without it, your business is like an isolated, lonely island. As a traffic generation tool, social media can give your brand the exposure it needs to win leads, bag sales, and boost revenue. Read on to discover four amazing social media tactics that can..

Posted in : Social Media Tips on
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The name Beyoncé needs no introduction. She’s Queen Bey to her legions of fans, a global superstar, and one half of a power couple, the other half being rap mogul Jay-Z. She is fierce in her videos, shy and self-effacing in her interviews, and a total social media pro. Beyoncé hasn’t relied only on her..