Why Social Media is Integral to Your Content Marketing Strategy
Reading Time: 5 minutes In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data…
Top 7 Trends in Social Media for Marketing Agencies in 2019
Reading Time: 6 minutes Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product…
Social Media Automation is Needed But Are You Doing It Right?
Reading Time: 4 minutes One of the golden rules of social media success is to share content consistently to keep fans and followers interested in your brand. If you have a finger on the pulse of their needs, challenges and preferences, you can pick content ideas more thoughtfully. Once…
What a Profitable Social Media Marketing Strategy Looks Like (with 4 Real Examples)
Reading Time: 7 minutes We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the…
4 Reasons Why Small Businesses Need a Social Media Plan
Reading Time: 3 minutes Small business owners and their employees wear many hats. Often, the day-to-day management of their businesses take precedents over important, but overlooked marketing and promotional strategies (among other things). While the marketing landscape is vast, budgets are often absorbed quickly, leaving business owners wondering how…
3 Steps to Building an Effective Social Media Automation Strategy
Reading Time: 4 minutes Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it…