Four Signs Your Social Media Marketing Plan is Failing (and How to Rescue It)
Reading Time: 4 minutes How many times in the past year have you evaluated your performance on social media channels and measured its impact on marketing and brand building? You may have set KPIs to examine how your content and campaigns have fared and how they stack up against…
The #1 Mistake You are Making on Social Media (and How to Stop It)
Reading Time: 7 minutes There are several reasons why your social media marketing could be heading down the wrong road. Social media success is after all a subtle mix of presentation, timing and approach. One simple change in any factor mentioned could mean the difference between virality and a…
4 Scary Things That You Must Avoid on Social Media at All Costs
Reading Time: 4 minutes Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting…
Six Social Media Blunders to Avoid
Reading Time: 4 minutes Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications…