Try the world's #1 social media & content marketing app Get started (it's free)

Tags : social media marketing for conversion

Banner

When reporting to a CMO, or accounting for content marketing for your business, you should ideally go beyond vanity metrics (engagement and reach) and focus on metrics that measure direct impact on your business (conversions – site visits, lead captures, sales and customer retention). A group of marketers who were surveyed by HubSpot confirmed that..