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Tags : social media analytics


If you aren’t actively using Google Analytics, or haven’t installed it for your website as yet, this guide can get you started. Even though the service is free for use, I personally know many companies who aren’t exploiting its potential. Some marketers and business owners use the tool, but haven’t fully leveraged it to create..


With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a lot of time. This time you save is much better..


With 71% people‘s buying decisions being influenced by social media, social media marketing has become an integral part of every business’s marketing plan. Businesses belonging to any niche can use social media to reach, engage with and sell to a larger part of their target market. However, the importance attached to social media outreach and..

Using the right analytics tools in your social media marketing strategies can make all the difference. They help you understand the impact of your marketing strategies on social media by providing you with clear insights. Using these tools, you can find out what type of content is getting you more engagement, what time is best..

Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to and engage with their audience at scale. With several tactics that can be used in both paid and non-paid forms of social..