Tools to Boost Sales During a Pandemic
Reading Time: 6 minutes The spread of coronavirus and the establishment of social distancing presented a challenge that almost every business was unprepared for. Sales graphs went down, advertising funds were curbed and existing marketing strategies went topsy turvy. The biggest change in marketing strategy was becoming less and…
Marketing tool stack used by high-growth companies in Silicon Valley
Reading Time: 5 minutes In Silicon Valley, high-growth tech companies and growth-focused startups know the value of excellent marketing tools. You simply cannot have a good marketing campaign or advertising plan without a set of tools to make collaboration and automation easier. This is more true than even in…
The Secret How Small Businesses Impact their Brand with Social Media
Reading Time: 4 minutes Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build…
Top 7 Trends in Social Media for Marketing Agencies in 2019
Reading Time: 6 minutes Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product…
How Social Media Succeeds in Various Countries
Reading Time: 6 minutes All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if…
Facebook Management Tips for Small Businesses: Everything You Need to Know
Reading Time: 10 minutes Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management…
9 Surprising Facebook Marketing Tips for Small Businesses That Actually Work
Reading Time: 9 minutes It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see…
5 Brilliant Small Businesses Built on Personal Brands
Reading Time: 4 minutes There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out…
4 Reasons Why Small Businesses Need a Social Media Plan
Reading Time: 3 minutes Small business owners and their employees wear many hats. Often, the day-to-day management of their businesses take precedents over important, but overlooked marketing and promotional strategies (among other things). While the marketing landscape is vast, budgets are often absorbed quickly, leaving business owners wondering how…
Your Content Marketing is Broken! Here’s Why
Reading Time: 5 minutes While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.