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LinkedIn is extremely popular for professional networking. However, it remains to be relatively under-utilized as a marketing platform, and more so when compared to popular counterparts such as Twitter and Facebook. Nonetheless, it holds immense potential for businesses in terms of lead generation, audience building and audience engagement. Here’s how you can leverage LinkedIn to..

According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..

Most small businesses turn to Facebook and Twitter when trying to find a footing for their brands. While the two networking giants have indeed been the go-to option for many B2C companies, LinkedIn has emerged as a top platform for B2B companies who are trying to make a mark. LinkedIn is the world’s largest professional..

Posted in : SMM, Social Media Tips on

With over 380 million registered users, LinkedIn is one the largest professional networks in the world. It can lead to a lot of engagement and provide you with a platform where you can share updates about your company, news, upcoming events and more. The network allows you to connect with professionals in your industry as well as potential..

Mobile applications are a quick and convenient way of getting things done when you have a busy schedule and can’t always sit at your desk for long hours. So, why not a mobile app for easy content curation and social media management. Content curation is becoming vital for all businesses whether they are large or small…

Content is king, and one of the best ways of nailing your social media marketing strategy is to have great content. Having good quality content on your social media pages can increase engagement, and raise brand awareness. Creating and posting content, however, is where the problem lies for most people. It is a time-consuming process that..