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Tags : influencer marketing

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Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research conducted by the Omnicom Media Group in July 2016 stated..

Posted in : Content Marketing on
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Marketing is such a dynamic industry that the “in thing” from a year ago, is now just a wisp of a memory. It is essential to have an ear to the ground at all times. Following our customers is simply not enough – we always need to stay one step ahead of them. The beginning..

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So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there is little doubt that macro-influencers can support your social media..

Posted in : Content Marketing on

Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working out for them, I asked them these two questions: Q1…

Posted in : Social Media Tips on
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Influencers are like brand messiahs. They can help ensure that your business gets the attention it deserves to compete in a dynamic market scenario. Consumers today rely heavily on digital media, and are easily distracted by all the noise around them. A well-planned influencer marketing campaign could give your business a much needed boost. Key..

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Expert Panel: Kristi Hines, Ron Sela, & Shonali Burke This time in our Expert Interview Series, we’re focusing on one of the more elusive tactics of social media marketing – influencer marketing. Influencers are individuals who have earned a large following thanks to their knowledge, or authority. Their ability to ‘influence’ consumers’ purchase decisions makes..

Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand, and successfully implement social media in your overall marketing strategies…

The term growth hacking began as a largely misunderstood concept, and most believed that it was just a buzzword used by highly paid professionals in the marketing industry, or that it was yet another shady, hacking technique. On the contrary, growth hacking has completely changed the face of marketing for all kinds of businesses –..

The blog post takes off! It gets tens of thousands of eyeballs, thousands of shares and becomes an authority source for months/years to come. We recently got a taste of this phenomenon with a recent DrumUp blog post. Let me run through the events to show you how something like this happens, which in turn..