Employees are the Secret to Content Marketing Success – Learn to Get them Involved
Reading Time: 4 minutes Content creation and marketing is not the sole domain of marketers. Your employees – who’re aware of your customers needs and challenges – are a vital source of knowledge you can tap into. How can you motivate them to be willing stakeholders in your branding…
10 Actionable Tips to Encourage Employee Advocacy through Social Media
Reading Time: 4 minutes According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience….
How to Choose an Employee Advocacy Platform for Your Organization?
Reading Time: 3 minutes Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired…
The Ultimate Social Media Employee Advocacy Guide
Reading Time: 17 minutes Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee…
Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)
Reading Time: 6 minutes Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy…
Success Stories and Key Lessons in Employee Advocacy through Social Media
Reading Time: 5 minutes Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy…