How Employee Advocacy Can Benefit Your Business
Reading Time: 7 minutes In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors –…
How an Employee Advocacy Platform Can Give Your Sales Organization a Competitive Advantage at Social Selling
Reading Time: 9 minutes Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for…
Working With Employees to Enhance Brand Reach on Social Media
Reading Time: 7 minutes Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies…
10 Fresh Tips to Win Like a Boss on Social Media
Reading Time: 5 minutes It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways…
5 Compelling Reasons Why Your Company Needs a Social Employee Advocacy Program Today
Reading Time: 3 minutes Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number…