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Tags : employee advocacy on social media

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There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of psychology that will help you motivate your employee ambassadors, and..

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Businesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative. When you consider how massive the social media reach of a group of employees actually is, it makes sense to have employees bring in leads with their own social power. But what exactly is..

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Social media is a fantastic marketing tool, once you figure out how to do it correctly. This is particularly true for local businesses where you can use platforms like Facebook to narrow down your target audience and market specifically to people in your general area. However, many businesses are missing out on one of the..

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Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally. So what’s a possible secret sauce to the managed hosting woes? Through innovative ideas and programs and utilizing the best..

Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success. In fact, businesses with more employee engagement have 147% higher earnings than their competitors. And while employee advocacy..

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There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any business. More than 80% of people engage with at least..

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Employee advocacy may look good on paper, but getting your employees to actively promote your business on social media can be challenging. There is no one solution to it, you need to consider a number of variables to understand if employees will welcome your advocacy program with enthusiasm and become brand ambassadors. 1. Communicate the..

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In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors – like marketing and HR – have begun coordinating to find..

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Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for all the roles that it plays in people’s lives. Social..

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Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies all over the world are beginning to use social employee..