The 3 Pillars of Content Marketing Strategy
Reading Time: 7 minutes The new decade is on the rise, and with many technological advancements happening in the world in every aspect of businesses, content marketing has taken a new turn too. In the context of marketing, measuring results can be complicated. Where some campaigns can be very…
9 tips for marketing during the COVID-19 crisis
Reading Time: 2 minutes The global COVID-19 crisis is shaking up the world. It’s a hard and uncertain time for all of us, with lots of unknowns. As marketers, we can’t play business as usual nor hide under a rock. It requires us to revisit our marketing strategy. The…
5 Digital Marketing Experts Share Views on Predicted Trends for 2018
Reading Time: 8 minutes There’s no certainty that yesterday’s digital and social media marketing strategies will work tomorrow. In fact, in my digital and social media experience, full-blown trends that become mainstream, become ineffective and eventually die just as quickly as they come. To understand what the digital marketing…