Customer Spotlight: Marilyn Wo
Reading Time: 3 minutes We featured one of our favorite customers Marilyn Wo in our newsletter back in July 2019. Here’s the full interview with her. Enjoy! What does your business do? MeetAnders helps digital businesses with on-demand flat-rate landing page design services. What makes your business unique? We…
B2B Social Media Strategy Template
Reading Time: 9 minutes Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Content…
10 Mistakes with Every Content Marketing Strategy (+ How to Avoid Them)
Reading Time: 6 minutes Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day. But just because it’s popular and there…
17 Social Advocacy Stats that Prove Employee Ambassadors Work
Reading Time: 6 minutes Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage…
Top 7 Trends in Social Media for Marketing Agencies in 2019
Reading Time: 6 minutes Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product…
How Social Media Succeeds in Various Countries
Reading Time: 6 minutes All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if…
How to Make Your Content Marketing More Memorable
Reading Time: 4 minutes We are overexposed to digital content, a reason why a lot of it slips out of our mind like water off a duck’s back. Content marketers today face the challenge of creating memorable content that can earn them an active, returning social media community, newsletter…
Be a Sherlock Holmes, not a Watson, to Win at Content Marketing
Reading Time: 4 minutes One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis…
Working With Employees to Enhance Brand Reach on Social Media
Reading Time: 7 minutes Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies…
The #1 Common Thing in All Successful Content Marketing Campaigns
Reading Time: 4 minutes The very thought of developing a content marketing campaign is overwhelming. Lots of details to plan, research to do, delegating, organizing, tweaking, monitoring and improving. It is your baby – you have to wait for it to grow limbs, come into the world, and take…