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Tags : content marketing tips

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Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience            a. Buyer Personas            b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy            a. Choose the Right Social Networks            b. Content Types            c. Content Topics            d. Create a Social..

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Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day. But just because it’s popular and there are thousands of articles about it online doesn’t mean you’re..

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Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their brand-created messages with consumers. What employers may..

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Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a..

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All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another. After all,..

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We are overexposed to digital content, a reason why a lot of it slips out of our mind like water off a duck’s back. Content marketers today face the challenge of creating memorable content that can earn them an active, returning social media community, newsletter subscribers, and loyal customers. Late in catching the content marketing..

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One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis and progresses to a conclusion based on evidence. The hypotheses..

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Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies all over the world are beginning to use social employee..

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The very thought of developing a content marketing campaign is overwhelming. Lots of details to plan, research to do, delegating, organizing, tweaking, monitoring and improving. It is your baby – you have to wait for it to grow limbs, come into the world, and take its first steps. And then be vigilant; ensure that the..

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Content marketing has replaced most other methods as the most effective means to reach out to a target market. With a well-thought out content marketing plan, your business could connect to and build a rapport with the most important people to any given business, be it partners, potential hires or possible customers. Even so, few..