Promoting your services or products on Facebook can surely increase your customer base, but it can be quite a challenging task to draw people’s attention to your Facebook advertisements and get clicks. Advertisements that are designed for the right audience can ensure more conversions and yield better results. Here are a few ways in which Facebook advertisements can be optimized for better performance.
Identify your target audience
Your products and services may not necessary appeal to everyone on Facebook. Do a little research and pinpoint the kind of audience you would like to target. Facebook has a neat little feature that lets you indicate the category of your audience according to age group, level of education and areas of interests. Setting these categories will ensure that your advertisement gets the right exposure and can also increase conversion rates.
Use offsite tracking pixels
An offsite tracking pixel, or a conversion pixel is a great tool which lets you see who clicked on your advertisements, and then visited your website to make a purchase.
Make use of images
To give your Facebook ads a little twist – add images. They are instant attention-grabbers. No one likes to read through a box full of text. So, adding an image of your product, or of someone using the product can make a big difference. When posting your ad, Facebook allows you to upload up to 6 images. It then chooses the best image that can attract the maximum attention.
Set display time
Time is key! This step requires some research, but publishing your advertisements at the right time can make all the difference. Find out the exact time period when your target audience is online and most active. You can set the display time accordingly and see an increase in the number of sales.
Watch your business grow and expand with these amazing tools and options that Facebook offers.