How To Create and Market A Facebook Business Page
Reading Time: 4 minutes To be or not to be on Facebook is not the question anymore. With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. Most business owners decide to open up a Facebook account,…
3 Steps to Building an Effective Social Media Automation Strategy
Reading Time: 4 minutes Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it…
Guide to Social Media Marketing Strategy for Small Retailers
Reading Time: 2 minutes Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on…
Why Small Businesses Can’t Do Without Social Media Management Tools
Reading Time: 3 minutes If you are a small business that has decided to take the plunge in the social media sphere, you are probably wondering how you are going to generate content for your social media pages. The reason most businesses start slacking off in their social media…
How to Schedule Tweets for High Engagement
Reading Time: 3 minutes Scheduling your tweets is great way to ensure that your brand’s voice on Twitter remains active consistently. Tweeting in real-time demands a lot of effort and sometimes interferes with you work schedule in a more-than-manageable way. Scheduling tweets in advance helps you overcome this hurdle…
5 Components of a Social Media Strategy for Authors
Reading Time: 3 minutes As an author, you are playing on home turf when you are writing a book. However, when it comes to being active on social media, it can be a whole different ballgame. If you are one of those who can pen down a short story…
Top 5 Ways to Save Time on Social Media Management
Reading Time: 2 minutes Managing social media accounts can sometimes feel like you’re going down a rabbit hole. While having to post content on multiple accounts is a time consuming task in itself, it takes only a few seconds before you’re lost in the myriad of notifications and posts shared…
Social Media Marketing Guide for Home Businesses
Reading Time: 3 minutes It’s great to be your own boss and run your company on your own terms, but with having a home business comes the responsibility of marketing yourself and your company effectively. Those who don’t consider marketing to be their forte, turn to traditional marketing methods…
Optimizing Your Facebook Landing Page for Conversions
Reading Time: 3 minutes One of the most important objectives of creating a Facebook landing page is to increase conversions. A landing page can determine the success of your Facebook ad campaign. To create a great landing page you must optimize both your design and copy. Here are five key…
How to Use Social Media Automation to Build a Strong Social Media Presence
Reading Time: 3 minutes If you are not a big fan of having to search for fresh and relevant content for your social media accounts, social media automation can be a huge blessing. Many small-business owners find it difficult to make time for posting new content to their social…