Social Media Marketing and Virality Lessons from Star Wars
Reading Time: 4 minutes 2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular…
Social Media Management Guide for Restaurants
Reading Time: 4 minutes The $700 billion restaurant industry has been quick to embrace social media for guest engagement and brand differentiation. Social media promotions are more cost-effective than radio, television and billboard advertising. Social channels enable broader outreach and personalized interactions than door-to-door flyers and local coupon…
How to Use Images on Twitter
Reading Time: 4 minutes They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to…
Success Stories and Key Lessons in Employee Advocacy through Social Media
Reading Time: 5 minutes Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy…
Influencer Marketing Can Make or Break Your Business – Get Serious About It Now!
Reading Time: 4 minutes Influencers are like brand messiahs. They can help ensure that your business gets the attention it deserves to compete in a dynamic market scenario. Consumers today rely heavily on digital media, and are easily distracted by all the noise around them. A well-planned influencer marketing…
A Quick Guide to All that’s New on DrumUp
Reading Time: 3 minutes If you’ve been following our Monthly Newsletter, you’ll already know that we’ve been hard at work the last few months adding new features to DrumUp. In the course of doing so we’ve made some significant changes to how it looks and functions. And we’d like…
Social Media Marketing Lessons from Bernie Sanders
Reading Time: 2 minutes The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media…
Social Media Marketing Lessons You Can Learn From Taylor Swift
Reading Time: 4 minutes If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been…
8 Realistic New Year’s Resolutions for Social Media Marketers in 2016
Reading Time: 4 minutes There’s just something about New Year’s resolutions. Despite the jokes about all those resolutions you don’t keep up, you never tire of making new ones. It gives you hope for betterment, both personal and otherwise. It gives you a sense of ambition, and a potential…
Social Media Marketing Trends That You Will See in 2016
Reading Time: 4 minutes Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand,…