7 Incredible Sources of Inspiration for Content Ideas
Reading Time: 3 minutes Generating ideas for blog posts is one of the most time-consuming aspects of content marketing. Sure, you can always recycle evergreen topics that your audience is likely to find useful. You could write timely posts that focus on news and trends likely to affect your…
Viral Content Marketing – How to Create the Ultimate Hits
Reading Time: 8 minutes Viral content marketing is fundamentally similar to a popular stand-up act; they both involve strong emotion and mass appeal. If your content lacks mass appeal, it won’t get shared by large numbers of people, and if it doesn’t evoke emotion, people won’t be moved to…
How to Use GIFs on Social Media – 5 Awesome Ideas
Reading Time: 3 minutes One of the earliest GIFs was a dancing baby; today, a graphics interchange format can be anything you want it to be, and not very difficult to create. You can make an original one using Adobe Photoshop or Microsoft GIF Animator. Or you could pick…
LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use
Reading Time: 9 minutes Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we…
3 Biggest Social Networking Myths to Stop Believing Today
Reading Time: 4 minutes It is easy to buy into social media myths, and consequently, be wary of marketing actively on social networks. Social networking online is a long-term commitment, a continuous learning process, and a high-potential marketing method that has contributed six-figure incomes and saved six-figure sums. This…
How Employee Advocacy Can Benefit Your Business
Reading Time: 7 minutes In the 10 years of social media’s existence, it has gone from being an untested fad to becoming a crucial part of a company’s digital identity. Top executives and marketers are using social networks for content marketing, sales, recruitment and more. Traditional company sectors –…
11 Incredibly Simple but Effective Ways to Save Time on Social Media Marketing
Reading Time: 4 minutes Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at…
The Ultimate Guide to Social Media Link Building
Reading Time: 7 minutes Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your…
Four Signs Your Social Media Marketing Plan is Failing (and How to Rescue It)
Reading Time: 4 minutes How many times in the past year have you evaluated your performance on social media channels and measured its impact on marketing and brand building? You may have set KPIs to examine how your content and campaigns have fared and how they stack up against…
The Five Step Process to Skyrocket Your Social Engagement
Reading Time: 4 minutes For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a…