Marketing Inspiration: 12 Brilliant TEDTalks You Can’t Miss
Reading Time: 8 minutes In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes…
How to Make Your Audience Fall in Love with Your Brand
Reading Time: 3 minutes Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking…
Top 7 Productivity Tools for Small Businesses
Reading Time: 5 minutes Productivity is a goal all of us are chasing. With so much to do and so little time to do it, we have to play hardball here. With progressing technology, we now have many tools which aim to create more time in a day by…
The Ultimate Facebook Marketing Guide
Reading Time: 9 minutes Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even…
Top 55 Social Media Analytics Tools
Reading Time: 13 minutes Using the right analytics tools in your social media marketing strategies can make all the difference. They help you understand the impact of your marketing strategies on social media by providing you with clear insights. Using these tools, you can find out what type of…
The Ultimate LinkedIn Marketing Guide
Reading Time: 10 minutes Have you considered the marketing possibilities that LinkedIn holds for your business? Have you explored all its features to develop a successful marketing strategy for your brand? If you haven’t, or are not sure if you’re capitalizing on all potential opportunities, this guide is for…
How to Choose an Employee Advocacy Platform for Your Organization?
Reading Time: 3 minutes Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired…
The Ultimate Social Media Employee Advocacy Guide
Reading Time: 17 minutes Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee…
8 Books You Need to Read to Win at Social Media and Content Marketing (You Should Start Now, Seriously)
Reading Time: 5 minutes Looking for social media marketing inspiration? Need a content marketing strategy refill? Look no further because I’ve put together a list of some of the best social media and content marketing books for professionals. Go back to the basics and enhance your social media marketing…
Your Content Marketing is Broken! Here’s Why
Reading Time: 5 minutes While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.