Social Media Content Management: How to Effortlessly Curate Content for Your Brand
Reading Time: 17 minutes Whether you manage social media content for a large organization, a startup or a host of diverse clients, social media offers huge potential in terms of website traffic and engagement. The challenge? Finding enough fresh, relevant and effective content to fill your social media requirements….
How Social Media Employee Advocacy Applies to Regulated Industries (with Case Examples & Tactics)
Reading Time: 8 minutes Regulated industries like banking and healthcare usually advocate strict policies that restrict external communication, but that isn’t the only reason why one might not expect such an industry to have a social media presence. As social media manager of a financial institution or healthcare company,…
Marketing Inspiration: 12 Brilliant TEDTalks You Can’t Miss
Reading Time: 8 minutes In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes…
Making Sense of Facebook’s New Job Posting Feature
Reading Time: 3 minutes Facebook now has a new ‘Jobs’ feature that allows businesses to post job vacancies on their FB page. The jobs will be visible to anyone who visits the page, and also appear on the news feeds of users who have ‘liked’ the page. Candidates can…
Influencer Marketing: What’s New, What’s Important & What’s Next
Reading Time: 9 minutes Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research…
Expert Interview Series: How to Build An Engaged Social Media Audience
Reading Time: 6 minutes In 2017, social networks are at an all time high. As reported by WordStream, You can now reach 22% of the world’s total population via Facebook LinkedIn now has over 450 million profiles listed 93% Pinterest users are either planning or making a purchase YouTube…
Using Employee Advocacy for Employee Engagement, Employer Branding & Social Recruitment
Reading Time: 9 minutes It maybe less apparent, but a HR professional is a marketer and a salesperson in principle. He/she markets a company and its culture, and sells job opportunities to prospective applicants. A HR professional is also the traditional “employee advocate” – he/she speaks for the workforce…
LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use
Reading Time: 9 minutes Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we…
The Ultimate Guide to Social Media Link Building
Reading Time: 7 minutes Social networks aren’t only people connectors, they can also double-up as SEO boosters. Used correctly, social media can earn you quality back links and increase the authority of your website. What is link building? Link building is the process of attracting links back to your…
10 Top Content Marketing Trends for 2017
Reading Time: 5 minutes With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience…