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Social Media Superstars and Deadbeats: Best Practices for Providing Customer Service

Reading Time: 6 minutes Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty.   In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new…

The Psychology of Social Media Addiction: How It Works & Invaluable Lessons for Marketers

Reading Time: 8 minutes Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals…

How to Build Inexhaustible Resources to Inspire Your Content Marketing Ideas

Reading Time: 6 minutes We know social media impacts business, and that social media marketing has incredible benefits. 1/3rd of the world’s population actively uses and can be reached through social platforms People are increasingly turning to social networks for information and decision-making Recommended reading: 20 Top Social Media…