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Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty.   In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new customers. Search engine optimization, content promotion and social media are..

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Do you stay on the pulse of new changes, enhancements and experiments from the two social media giants Facebook and Twitter? Some may inevitably escape your radar, causing a late start to a useful feature. Here is a look at a few that can help you keep up with the latest offerings and possibilities from..

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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

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Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..

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Is it possible to keep your content machine running like a weekly or monthly magazine providing coverage of important events and articles of topical interest to its audience? It just maybe if you have a few go-to places for content inspiration every time you hit a wall at the time of creating your content calendar..

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In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. However, the ROI of social media is under question by sceptics who can’t correlate social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain conservative..

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DrumUp has undergone a serious remodel. If you loved keyword based content curation, you will adore the ability to curate multiple of these content streams. If you found DrumUp’s blog and RSS feed auto-posting very useful, you will love auto-posting for content libraries.   Here’s a first look at the new dashboard. Index I. Content..

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Content is a critical part of your marketing. It helps convey your message, pique audience interest and get them to act. It can boost lead generation and sales, when used strategically. Today’s audience, however, is hard to please. They’re vary of advertisements and have high demands of content. So, how do you create content that..

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We know social media impacts business, and that social media marketing has incredible benefits. 1/3rd of the world’s population actively uses and can be reached through social platforms People are increasingly turning to social networks for information and decision-making Recommended reading: 20 Top Social Media Marketing Trends for 2017 Social is a proven asset in..

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If you aren’t actively using Google Analytics, or haven’t installed it for your website as yet, this guide can get you started. Even though the service is free for use, I personally know many companies who aren’t exploiting its potential. Some marketers and business owners use the tool, but haven’t fully leveraged it to create..