How to Create Irresistible Blog Graphics Effortlessly (A Guide for Non-Designers)
Reading Time: 6 minutes They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the…
15 Free Productivity Tools for Savvy Social Media Marketers
Reading Time: 8 minutes Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent at multitasking and can work very well under pressure,…
11 Critical Skills that Savvy Social Media Managers Have
Reading Time: 9 minutes About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and…
Social Media Marketing Simplified – An Introduction for Beginners
Reading Time: 6 minutes Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium…
21+ Incredibly Useful Slack Integrations, Bots & Tools for Internet Marketers
Reading Time: 7 minutes Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy…
6 Incredibly Simple Social Media Marketing Tips for Small Businesses
Reading Time: 6 minutes Even with the high usage of social media these days, there are still a lot of questions being raised about it. The most common one is probably about the whole purpose of it. And you’ve probably asked this misguided question yourself. Hey, this is not…
How Social Media Agencies Can Prove to Clients that Social Media Engagement Matters
Reading Time: 8 minutes It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every…
10 Video Marketing Experts Share How to Get Started with Video on Social Media
Reading Time: 17 minutes Facebook and Snapchat both get over 7 billion video views a day, which is almost as many or more views than YouTube. Twitter’s video has transformed one-on-one communication, personal branding and brand communication. LinkedIn isn’t very far behind in this trend, after having released native…
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
Reading Time: 8 minutes Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site, an important customer service destination and one of the easiest ways to initiate meaningful, real-time discussions. According to a HubSpot study, link-clicks account for 92% of…
16 Types of Visual Content to Revitalize Your Social Media Marketing
Reading Time: 9 minutes Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data. The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th…