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Category :Content Marketing

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You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your own stamp on it, and distributing it at the best..

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For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses a broad range of topics. As a LinkedIn influencer, his..

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Tools help people push their social media marketing goals and reach new heights. At this moment there exist at least a hundred uniquely functioning tools that can make a major impact on your social media marketing efficiency. This makes it hard to pick, especially when it comes to committing to a tool to handle your..

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Who let the cats out……on social media? If you posted a nice picture of yourself, your new home and your cat snoozing on the couch, chances are your moggy will get the highest number of likes. A fifth of cat owners who create social media account for their furry companions admit to doing it because..

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Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93%  of the buying decisions of these users relied on social media influences. Additionally, as..

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Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working out for them, I asked them these two questions: Q1…

Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it gets? They say some questions are best left unanswered, but..

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You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly used content marketing tactics. More than 2 million blog posts..

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While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.