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Category :Content Marketing

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Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across all possible marketing channels to identify which channels and which..

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  B2B content marketing is a different kind of beast. To excel at it, you have to sell your expertise effectively. That’s because B2B buyers are very knowledgeable about product, and anything cookie-cutter or oversimplified just won’t cut it. B2B buyers think in terms of numbers : sales, bottom line, savings, as opposed to making..

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It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways to create original content, interact with your followers and much..

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42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how people find and experience content. One of the most critical..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number of friends among adult Facebook users is 338). That means..

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  Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy with social mentions, brand news, and content sharing. As social..

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Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry. Every campaign is a cycle of three phases – planning,..

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Content curation is now an integral part of any social media marketer’s strategy, and if you read the following interviews, you’ll see why. Social media experts across the industry are using content curation to consistently engage with their audience, build brand authority and also to keep abreast of the latest in their respective industries. To..

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Looking for social media marketing inspiration? Need a content marketing strategy refill? Look no further because I’ve put together a list of some of the best social media and content marketing books for professionals. Go back to the basics and enhance your social media marketing abilities with insights shared in these social media and content..