Will Social Media Marketers Lose Jobs to AI?
Reading Time: 7 minutes According to a recent report, 58% of the world’s CMOs believe that companies will need to adopt AI within the next 5 years to compete globally. Social media marketing is undoubtedly one of the areas which AI will transform, and when that happens, social media…
The #1 Content Marketing Mistake You’re Making (& How to Stop It)
Reading Time: 4 minutes In Seth Godin’s words, “Content marketing is all the marketing that’s left”. If you’re part of a content agency, you know just how much businesses are willing to invest in content marketing. And for good reason. But there’s good (effective) content marketing and bad (ineffective)…
15 Social Media Tools that Will Help You Survive the Fake News Phase & Its Repercussions
Reading Time: 7 minutes Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How? People are starting to question the information that they receive via social media. People have always been wary about the information shared by brands…
7 Tried & Tested Content Marketing Ideas for eCommerce Businesses to Try Now
Reading Time: 3 minutes According to a recent study, 81% of shoppers conduct research online before making a purchase. It’s no wonder that eCommerce businesses are focused on attracting the attention of such customers via content marketing on various online marketing channels. You’re probably an eCommerce business yourself or…
LinkedIn for Business: 9 Unfailing Ways to Connect with Ideal Clients
Reading Time: 9 minutes LinkedIn could connect you to future customers. Yet, how many of your current customers are converted LinkedIn leads? If your answer is a few or none, you are yet to unlock the potential of your LinkedIn presence. John Nemo built his business on LinkedIn. It…
How to Run Social Media Marketing Experiments (with 73 Ideas)
Reading Time: 7 minutes Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way…
Influencer Marketing 2018: Trends & 5 Successful Campaigns You Can Use for Inspiration
Reading Time: 4 minutes Social media marketing these days is synonymous with influencer marketing. Influencer marketing is a sought-after service at every social media agency because every business wants to experience the miraculous results that the strategy promises. But is this buzz-heavy term actually worth investing in? Influencer marketing…
Twitter’s New Rules & Alternatives to Meet Edgar & Quuu
Reading Time: 2 minutes Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of…
Why CEOs Should Go Social (& How It’s Working Wonders for Elon Musk)
Reading Time: 8 minutes For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what –…
How Instagram Marketing Can Reshape Your Business Visually
Reading Time: 5 minutes One of the greatest boons of running a business today is the ability to carve a niche in the minds of the customers through social media. Of all the social media channels available, Instagram plays a very important role in carving this niche because it…
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