Four Social Media Tricks That Actually Work for Traffic Generation
Reading Time: 4 minutes Web traffic is widely believed to be a vanity metric, but without it, your business is like an isolated, lonely island. As a traffic generation tool, social media can give your brand the exposure it needs to win leads, bag sales, and boost revenue. Read…
Six Social Media Blunders to Avoid
Reading Time: 4 minutes Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications…
5 Compelling Reasons Why Your Company Needs a Social Employee Advocacy Program Today
Reading Time: 3 minutes Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number…
Five Surprising Twitter Tips for Small Businesses That Actually Work
Reading Time: 4 minutes With 320 million users and the power of real-time content, Twitter continues to be an inextricable part of the social media marketing mix of small businesses. If you’ve been struggling to get the desired business value from Twitter or you’re thinking of establishing a presence…
Managing Multiple Social Media Accounts? Fix These 5 Pain Points Killing Your Campaign Right Now!
Reading Time: 4 minutes Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think…
3 Benefits of Content Curation You Didn’t Know About. And Yes, There’s an App for It
Reading Time: 3 minutes Even if you can afford to spend a lot of time on content creation, curation should definitely be part of your social media strategy. It removes your blinkers and allows you a broader understanding of topics. Curation offers you the opportunity to inform your current…
3 Social Media Marketing Tactics That Make Beyoncé Irresistible Online (& lessons for the rest of us)
Reading Time: 4 minutes The name Beyoncé needs no introduction. She’s Queen Bey to her legions of fans, a global superstar, and one half of a power couple, the other half being rap mogul Jay-Z. She is fierce in her videos, shy and self-effacing in her interviews, and a…
How Game of Thrones is Conquering the Internet – Top Social Media Marketing Lessons for Businesses
Reading Time: 3 minutes Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular…
Why Content Curation for Social Media is More of an Art? 5 Tips to Be Successful at It
Reading Time: 5 minutes You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your…
The CEO is the New Content Marketer – Follow in the Footsteps of These Massively Successful Leaders
Reading Time: 3 minutes For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses…