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Author :All posts by Ashwini Pai

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Who let the cats out……on social media? If you posted a nice picture of yourself, your new home and your cat snoozing on the couch, chances are your moggy will get the highest number of likes. A fifth of cat owners who create social media account for their furry companions admit to doing it because..

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Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part of your overall marketing strategy. Networking on social media will allow you to : Continue and maintain engagement with customers after the first sale Build..

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When customers want to reach out to you to complement you on your new product or vent their frustration at your slow customer service, they will post directly on your social media pages. While the positive WOM will naturally make you look good and reinforce your brand reputation, negative comments will catch other customers’ attention…

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2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular lexicon. The latest installment The Force Awakens sent fans into..

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  The $700 billion restaurant industry has been quick to embrace social media for guest engagement and brand differentiation. Social media promotions are more cost-effective than radio, television and billboard advertising. Social channels enable broader outreach and personalized interactions than door-to-door flyers and local coupon mailers. With electronic word-of-mouth becoming the norm in communities, restaurants..

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They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to your Twitter marketing strategy. The microblogging site’s own study has..

The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..

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If you had to pick a tool that helped your brand maintain an active, dynamic presence on social channels, how would you go about it? It would have to schedule posts (ideally at optimal engagement times), send you content recommendations for review and push out great stories to your audience, and be conveniently accessible on..