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Archives : May-2019

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Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience            a. Buyer Personas            b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy            a. Choose the Right Social Networks            b. Content Types            c. Content Topics            d. Create a Social..

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Psst – I’m going to let you in on a little secret. Facebook marketing isn’t dead. Gasp. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user base. You might even be forgiven to think that Facebook..