Why You Need a Content Curation App in Your Social Media Mix
Reading Time: 5 minutes Recently, the Trump campaign faced flak for plagiarizing Michelle Obama’s convention speech from eight years ago, and got no mercy from the press. When you borrow lines from a speech and pass it off as your own at events of national importance, you will be…
How to Optimize Your Social Media Workflow
Reading Time: 7 minutes Social media is an essential marketing tool for most companies nowadays. It’s important for building an online presence and engaging with your customers on a deeper, more human level. This didn’t matter as much earlier as it does today but the market is evolving and…
How to Use DrumUp to Curate Great Content as a Nonprofit Organization
Reading Time: 7 minutes In the perfect world, marketers would have enough time to conceptualize and churn out high-quality content consistently. But a reality check will show you the limited time and resources that marketers have to manage their multifaceted jobs. The good news is that quality content is…
19 Free Facebook Marketing Tools to Increase Organic Reach
Reading Time: 7 minutes Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement….
The Effectiveness of Incorporating Video in Content Marketing
Reading Time: 7 minutes Traditional content marketing might be going stale. It’s time to make a change if you want your business to stay relevant in a constantly evolving digital landscape. While blogging and other forms of written content creation have been the name of the game for years…
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
Reading Time: 7 minutes I love Wednesdays – the day of the week when I write 2000-word-long blog posts for the DrumUp blog. How can writing 2000 words be fun and not excruciating? The posts usually cover fascinating topics in the social media marketing niche, bringing me new ideas…
How to Use Hashtags in Social Media Marketing
Reading Time: 6 minutes Hashtags change the way we communicate not only within social media. Hashtags are also present offline as they influence our everyday speech and daily conversations. Despite their great popularity, not everyone knows how to properly use hashtags in order to effectively strengthen the online brand…
How to Use Social Media Employee Advocacy for Your Political Campaign
Reading Time: 4 minutes The US’ most recent presidential elections has been one for the history books. We saw a Jewish 74 year old garner support from younglings, Hillary recite rap rhymes and Trump tweet wildly through the campaign cycle. It’s been interesting to watch these candidates use social…
How Small Business & Agency Owners Can Find New Customers via Social Media
Reading Time: 15 minutes According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. Social media is ripe with opportunity to grow your business. If you’re a small business or agency owner, you can…
LinkedIn Update – Adding Images to Comments
Reading Time: 2 minutes Commenting is a controversial marketing tool, because of comments such as the ones below. In fact, spam comments make up most of the comments on the internet. In fact, Akismet measures around 7.5 million spam comments every month. Excessive commenting simply to build backlinks and…