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Archives : Apr-2018

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According to eMarketer, Instagram could have 26.9 million more US users by 2020, overtaking Facebook, Twitter and every other social media network on record. The social media platform also seems to be enjoying an unprecedented adoption and engagement rates among young adults, resulting in increasing mobile revenues. If you want to make the most of..

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When I began my journey as a social media marketer, the sheer volume of advice and tips about the industry available on the internet overwhelmed me. If it wasn’t for the Coursera social media specialization that I did, I would have probably wasted time updating my skills and knowledge. Every social media manager, whether a..

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According to a recent report, 58% of the world’s CMOs believe that companies will need to adopt AI within the next 5 years to compete globally. Social media marketing is undoubtedly one of the areas which AI will transform, and when that happens, social media marketers will face the heat. But will they lose their..

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In Seth Godin’s words, “Content marketing is all the marketing that’s left”. If you’re part of a content agency, you know just how much businesses are willing to invest in content marketing. And for good reason. But there’s good (effective) content marketing and bad (ineffective) content marketing. Businesses who do invest in content marketing expect..

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Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How? People are starting to question the information that they receive via social media. People have always been wary about the information shared by brands on social media. In fact, people consider information shared by..

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According to a recent study, 81% of shoppers conduct research online before making a purchase. It’s no wonder that eCommerce businesses are focused on attracting the attention of such customers via content marketing on various online marketing channels. You’re probably an eCommerce business yourself or an agency incharge of creating content for one. If you..

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LinkedIn could connect you to future customers. Yet, how many of your current customers are converted LinkedIn leads? If your answer is a few or none, you are yet to unlock the potential of your LinkedIn presence. John Nemo built his business on LinkedIn. It took him 90 days post-quitting to match his old job’s..

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Fake news and Facebook’s data scandal have left social media users anxious and distrustful. Clients are more concerned about privacy and confidentiality now than they have ever been before. To address this air of uneasiness, it’s important to change the way you communicate with your audience. And what better channel to use than social media?..