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Archives : Feb-2018

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For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what – we’ve already stepped into 2018. The future is here. It..

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One of the greatest boons of running a business today is the ability to carve a niche in the minds of the customers through social media. Of all the social media channels available, Instagram plays a very important role in carving this niche because it is entirely a visual medium. Unlike marketing on other social..

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There’s no certainty that yesterday’s digital and social media marketing strategies will work tomorrow. In fact, in my digital and social media experience, full-blown trends that become mainstream, become ineffective and eventually die just as quickly as they come. To understand what the digital marketing trends you should focus on in 2018, we asked 5 digital..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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More people mean more reach and engagement on social media. The concept of employee advocacy is simple enough, but its execution depends on more than just content and distribution. Many businesses invest time in choosing the right employee advocacy platform and creating high-quality content for employee sharing. Few businesses, however, invest time in other critical..