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Archives : Nov-2017

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It’s official. Brands are now fully invested in social media, having extinguished all doubt about the effectiveness of the medium. Top brands are even experimenting with their social media and content marketing strategy by embracing the latest trends. As we approach the new year, reviewing past social media marketing performance and planning 2018’s strategy becomes an..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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Ever since Twitter launched video, the social media platform’s feed has been buzzing with videos uploaded by brands and individuals alike. In fact, AdWeek recently looked into Twitter’s video performance and hit upon some interesting facts. One statistic among them is especially mind-blowing: 82% of Twitter’s 800 million monthly active visitors engage with the brands..

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Here’s a look at the announcements and updates from the top social media networks this month. 280 characters After a global experiment in September studying engagement levels with tweets comprising more than 140 characters, Twitter rolled out the 280 character limit to all users this month. Their study found a positive correlation between the number..

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According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to..

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Social media has become one of the most powerful marketing tools today. Startups, small businesses and large businesses are heavily relying on social media to build their brand and their credibility. However, social media branding need not just be limited to organizations. Social media can act as an excellent tool for personal branding. C-Suite executives..

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Your blog is a gathering place for your community. It keeps your connection with your audience alive. Compelling posts sustain the popularity of your blog among frequent readers, and when promoted on social media, set you up for greater brand awareness and interest. After all, building a brand isn’t only about providing a valuable product..

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It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan. Every brand has its own unique challenges in acquiring new..