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Archives : Aug-2017

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It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every social media marketer dreads – “What’s the value of social..

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Facebook and Snapchat both get over 7 billion video views a day, which is almost as many or more views than YouTube. Twitter’s video has transformed one-on-one communication, personal branding and brand communication. LinkedIn isn’t very far behind in this trend, after having released native video for its timeline earlier this year. If you want..

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If you’re looking to boost engagement on Facebook, creating a group is one option to explore. Facebook has now made it possible to link groups to pages, taking fans and visitors directly to the groups page and join an open or closed group. You can create one or more of the following groups: A focused..

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Managing multiple social media accounts is a whole lot easier with DrumUp. While most of you know DrumUp lets you schedule posts in advance, many of you haven’t made use of the tool to its maximum potential. We are building DrumUp for a passionate community of organic social media marketers who are seeking a one-stop solution..

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Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site, an important customer service destination and one of the easiest ways to initiate meaningful, real-time discussions. According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot..

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The human brain processes visuals 60,000 times faster than it can manage with text. Instagram has made the power of visual storytelling accessible to businesses and individuals, boasting over 700 million active monthly users and delivering an engagement rate of 4.21% per follower, around 58 times higher than the engagement per follower on Facebook. More..

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..

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If you are writing a headline with the goal to improve searchability among qualified traffic, long-tail keywords may help. They are very specific search terms with three or more words, and unlike more commonly searched keywords, have a massive total search demand as a group and high conversion value. A quality blog post optimized around..