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Archives : Mar-2017

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Google has always insisted that businesses deliver a good user experience. An increase in mobile web browsing has prompted Google to turn its focus to mobile-friendliness and how it should impact search engine rankings. In October last year, website visits on mobile devices surpassed that on desktops (StatCounter). Between 2011 and 2016, smartphone ownership in..

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Facebook is unparalleled as a marketing platform. With a global reach of 1.86 billion MAU (Monthly Active Users), free-for-use Facebook brand pages and an advertising platform that runs on troves of invaluable data, to say the platform has a lot to offer is an understatement. Last year, however, many studies revealed that organic content reach..

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Whether you manage social media content for a large organization, a startup or a host of diverse clients, social media offers huge potential in terms of website traffic and engagement. The challenge? Finding enough fresh, relevant and effective content to fill your social media requirements. Frequent posting is a necessity to reach more followers, but..

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Regulated industries like banking and healthcare usually advocate strict policies that restrict external communication, but that isn’t the only reason why one might not expect such an industry to have a social media presence. As social media manager of a financial institution or healthcare company, you also have to consider this question: what exactly would..

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A Facebook page with 1 million fans can expect only about 20,000 of them to view a particular post- an observation made by Erik Devaney in one of his Hub Spot posts. If fan views are 2% or lower, engagement, and therefore leads are bound to be even lower. At this rate acquiring customers via..

Twitter is more relevant now than ever before, considering the shift from brand-centric marketing to people-centric marketing. It could easily be the best social network to use in connecting with and establishing relationships with influencers and potential brand advocates. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough..

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In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes we have the updates, but can’t act on them right..

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When reporting to a CMO, or accounting for content marketing for your business, you should ideally go beyond vanity metrics (engagement and reach) and focus on metrics that measure direct impact on your business (conversions – site visits, lead captures, sales and customer retention). A group of marketers who were surveyed by HubSpot confirmed that..