The Real and Underrated Value of Visual Content Curation
Reading Time: 4 minutes One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators…
Collaborative Social Media Management with DrumUp’s Team Feature
Reading Time: 2 minutes If you work for a large organization or a digital marketing agency managing multiple social media accounts, then multiple people would be managing those accounts. With a team of social media managers, you need to have a team feature to manage your content. DrumUp does…
Alternatives to Buffer Content Library for Social Media Management
Reading Time: 5 minutes The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback….
11 Quick Fixes for Your Dead Social Media Page
Reading Time: 4 minutes Social media marketing is not a ‘tactic’; it is a sustained process of establishing an authoritative voice through effective engagement. Every conversation or interaction on social media must inform, educate or entertain in some way : it is this value that will encourage your audience…
How to Market an Event on Social Media (Practical Advice from Experienced Professionals)
Reading Time: 12 minutes You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them…
How Social Media Reacted to the Election Results (Some of them Will Crack You Up)
Reading Time: 4 minutes In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV…
The Anatomy of the 3 Best Social Media Campaigns
Reading Time: 4 minutes Some social media campaigns really resonate and connect with people in a meaningful way as opposed to being a passing fancy with no real impact on brand awareness or revenue. There are several instances of viral campaigns, most from the leading companies of our time,…
Upcoming Digital and Mobile Events Not to Be Missed this Month – DX Summit and GMIC
Reading Time: 2 minutes If you are a digital marketer, analyst or business owner looking for the chance to take your business to the next level, workshops and events are a good place to start. The end of any year is a great time for events. This November we’re…
What a Profitable Social Media Marketing Strategy Looks Like (with 4 Real Examples)
Reading Time: 7 minutes We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the…
9 Things the Best Marketers Have on Their Social Media Content Calendars
Reading Time: 4 minutes A social media content calendar sets out the content that your business will create over a specific time period. It helps you plan content in a structured way and organizes your content marketing efforts more effectively. It also serves as a reference point for your…