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Archives : Sep-2016

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The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is no better time than the present for word-of-mouth marketing. The..

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Organizing and consolidating your social media marketing efforts is less of a chore when you have clever tools as assistants and enablers. Whether you’re a solo entrepreneur, community manager, or marketing VP at a large enterprise, you’ll agree that automation, analytics and mobile engagement are more easily and quickly achieved by apps designed for specific..

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Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of the way traffic, purchase and revenue worked on the internet..

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One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis and progresses to a conclusion based on evidence. The hypotheses..

Posted in : Content Marketing, Others on
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Hacking growth is an exhilarating experience. Fashioning elegant and efficient solutions off of problems that the market fast balls at you is empowering and liberating. Not to mention the years of time and effort it saves you in growing a business the traditional way. Besides, this is age of the individual, the unique. The blue..

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With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a lot of time. This time you save is much better..

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Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you. I’m sorry for called you names and blaming First World..

Posted in : Content Marketing, Others on
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35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap into this market, you probably agree with Time Magazine’s assessment..

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Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while the creative factory is occupied otherwise. But if everyone’s curating..

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The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line. As for those entrepreneurs who say that social media has..