8 Books You Need to Read to Win at Social Media and Content Marketing (You Should Start Now, Seriously)
Reading Time: 5 minutes Looking for social media marketing inspiration? Need a content marketing strategy refill? Look no further because I’ve put together a list of some of the best social media and content marketing books for professionals. Go back to the basics and enhance your social media marketing…
Why Content Curation for Social Media is More of an Art? 5 Tips to Be Successful at It
Reading Time: 5 minutes You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your…
3 Top Content Marketing Experts Share Their Best Tips on Content Curation
Reading Time: 5 minutes Expert Panel: Josh Druck, Gary C. Bizzo, and Jason Falls Inspired by the term “curator”, typically used in reference to managers of galleries and museums, “content curation” is the act of tactfully collecting and sharing relevant pieces of content related to a niche area or…
Train Like a Marine, Win Like a Marine – Lessons for Social Media Managers from One of The Most Successful Organizations Ever!
Reading Time: 4 minutes There’s a reason why the title of this article leads off with the word “train”. It’s because extreme training is integral to the Marine Corps culture. Marines endure weeks of perilous swamps and back-breaking hilly terrains as part of recruit training, and that is just…
The CEO is the New Content Marketer – Follow in the Footsteps of These Massively Successful Leaders
Reading Time: 3 minutes For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses…
Social Media Management Tools: Which Features Your Peers Look for and Why They Find Them Indispensable
Reading Time: 7 minutes Tools help people push their social media marketing goals and reach new heights. At this moment there exist at least a hundred uniquely functioning tools that can make a major impact on your social media marketing efficiency. This makes it hard to pick, especially when…
Cat Pics & Virality: Not as Simple as You Think. 5 Psychological Insights to Help You Win at Marketing
Reading Time: 5 minutes Who let the cats out……on social media? If you posted a nice picture of yourself, your new home and your cat snoozing on the couch, chances are your moggy will get the highest number of likes. A fifth of cat owners who create social media…
5 Easy Steps to Nail Your Content Marketing (and Get People Talking about You on Social Media)
Reading Time: 12 minutes Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93% of the buying decisions…
Social Media Marketing Guide: Focus on Travel Businesses, Vacation Rentals (& Lessons from Airbnb)
Reading Time: 5 minutes Stories of travel are increasingly finding their way into social media channels and conversations. Last year, Adweek conducted a survey amongst travelers, which revealed that 76% of the participants shared their own travel experiences and pictures on social media while 52% of them admitted to…
Social Media Marketing Guide for eBay Retailers
Reading Time: 4 minutes Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part of your overall marketing strategy. Networking on social media will allow you to : Continue…