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Archives : Mar-2016

Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it gets? They say some questions are best left unanswered, but..


When customers want to reach out to you to complement you on your new product or vent their frustration at your slow customer service, they will post directly on your social media pages. While the positive WOM will naturally make you look good and reinforce your brand reputation, negative comments will catch other customers’ attention…

Posted in : DrumUp Resources, Social Media Tips on

Growing your followers and maintaining an influence on Twitter is no mean task. Close to 350,000 tweets are sent each minute, making it rather easy for your tweets to get buried under a thousand others. With so much information being shared so frequently, it becomes all the more important that you’re tweets are interesting to..

In the recent past, a lot has been said about the importance of sharing visual content on social media. If you’re a social media marketing professional who keeps up with industry trends, you’ve already read enough and more articles about how visually represented information has a greater impact on a viewer’s brain. The arguments in..


2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular lexicon. The latest installment The Force Awakens sent fans into..