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Archives : Feb-2016

Posted in : Expert Interview Series on

Expert Panel: Colleen Jones, Michael Solomon & Mike Glover If you were to trace its history, you’d perhaps go back to more than a hundred years ago when Cyrus Hall McCormick developed a few elementary strategies that we would now call inbound marketing. Over the last decade, these strategies have since evolved greatly and have..


  The $700 billion restaurant industry has been quick to embrace social media for guest engagement and brand differentiation. Social media promotions are more cost-effective than radio, television and billboard advertising. Social channels enable broader outreach and personalized interactions than door-to-door flyers and local coupon mailers. With electronic word-of-mouth becoming the norm in communities, restaurants..

Posted in : Content Marketing on

You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly used content marketing tactics. More than 2 million blog posts..


They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to your Twitter marketing strategy. The microblogging site’s own study has..

Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy program benefits both, the employer and the employee. 86 percent..

Posted in : DrumUp Resources on

IT Services & Products Organization Client: A multinational mobile and telecom IT services and products company. Challenges: 1. The client had tried several informal and formal ways to encourage employees to talk about the brand and share company content on social media, with little success. Both organization of the advocacy effort and momentum building was..

Posted in : Social Media Tips on

Influencers are like brand messiahs. They can help ensure that your business gets the attention it deserves to compete in a dynamic market scenario. Consumers today rely heavily on digital media, and are easily distracted by all the noise around them. A well-planned influencer marketing campaign could give your business a much needed boost. Key..

Posted in : DrumUp Resources, Social Media Tips on

If you’ve been following our Monthly Newsletter, you’ll already know that we’ve been hard at work the last few months adding new features to DrumUp. In the course of doing so we’ve made some significant changes to how it looks and functions. And we’d like to re-introduce you to your new, and improved virtual social..