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Archives : Jul-2015

The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not. Google is slowly withdrawing G+ integration with its other products, and experts have been speculating that this will eventually lead to the..

Posted in : Monthly Social Media Trends on

Top Social Media Stories of July   Hello again! A lot has been happening in the social media space with Facebook and Twitter announcing big changes and introducing brand new features. Here at DrumUp, we have been hard at work and have been working on a few new features as well. You can read more..

The term growth hacking began as a largely misunderstood concept, and most believed that it was just a buzzword used by highly paid professionals in the marketing industry, or that it was yet another shady, hacking technique. On the contrary, growth hacking has completely changed the face of marketing for all kinds of businesses –..

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Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just why each of those reasons don’t hold water…

Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to and engage with their audience at scale. With several tactics that can be used in both paid and non-paid forms of social..

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Facebook can be a tough nut to crack when it comes to content marketing. The social networking website is constantly changing and so is the content that is posted on it. If you are a business trying to gain consumer attention on Facebook, the best way to get it right is to appear in the..

Content is king, and one of the best ways of nailing your social media marketing strategy is to have great content. Having good quality content on your social media pages can increase engagement, and raise brand awareness. Creating and posting content, however, is where the problem lies for most people. It is a time-consuming process that..