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Archives : Jul-2014

Posted in : News & Trends on

Twitter has acquired e-commerce platform CardSpring for an undisclosed sum to facilitate online-to-offline promotions. Retailers will be able to offer shoppers coupons and loyalty cards that they can sync to their credit cards and redeem at physical stores. The latest announcement comes on the back of news indicating that Facebook is experimenting with a ‘buy’..

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In the first six months of 2014, Twitter has rolled out a new web profile and introduced a mute feature. Now, the popular micro-blogging service has empowered advertisers to measure engagement with an enhanced dashboard.   The new functionality allows you to conduct a month-on-month comparison of impressions, link clicks, retweets and total engagements. You..

Posted in : News & Trends on

A latest study by ShareThis has put Twitter and Pinterest on top of the list of the most mobile-centric social networks. Mobile devices account for three-quarters of all the content shared on these networks. On Facebook, mobile is responsible for half of all content sharing.   The findings come on the back of a recent..

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Facebook’s latest attempt to get into its users’ heads and glean behavioral patterns seems to have backfired. The social networking giant’s week-long secret psychological experiment has made headlines after its appearance in The Proceedings of the National Academy of Science (PNAS). It’s raised concerns over the extent to which Facebook ignored the universally-accepted ‘informed consent’..